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Catch Spices to Tempt Taste Buds with New & Exciting Products Launches 3 new products – Paani Poori Masala, Tea Masala, and Tandoori Masala

New Delhi, XX May, 2015:  Catch, one of the most premium F&B brands in the country, further spices up the menu card with the launch of three new and exciting products – Catch Paani Poori Masala, Catch Tea Masala and Catch Tandoori Masala, this summer. The new products have been developed for the food lovers who want to try out new dishes in the convenience of their kitchens. The new offerings are a combination of various fresh, aromatic spices, perfectly blended and packaged to give the right taste. These will be launched in phases starting with North India followed by the rest of India.

Catch Pani Poori Masala is targeted at those people who love to eat typical spicy & tangy Indian snacks with an assurance of hygiene, at home. It is available at a cost of Rs.54 for a pack of 100gms.

Catch Tea Masala is an easy, ready to use, blend of spices that makes a perfect exotic cup of tea, in just a few minutes. This instant masala shortens the tedious process of grinding and mixing masalas. It is available at a cost of Rs.40 for a pack of 50gms.

Catch Tandoori Masala makes a perfect marinating mix for all tandoori snacks right from Paneer Tikka to delicious Tandoori Chicken. A must for weekend specials, it is available at a cost of Rs.60 for a pack of 100gms.

On this occasion, Mr. OP Khanduja, Associate Business Head, DS Spiceco Pvt. Ltd said, “Catch Spices has grown into a pan-India player, over the years with regional blends that cater to different pallet, right from regional to urban foodies. We have constantly expanded our dealer network and upgraded production facilities to enhance our product reach. These new variants have been launched after diligent product development & tasting for the quality and freshness synonymous with brand Catch.”

Catch was launched in 1987 with the revolutionary Tabletop Salt & Pepper Sprinklers and is now a preferred household name in the spice industry. Catch Spices has built up strong brand equity over the years through its constant emphasis on superior quality, innovation and its ability to understand the consumer sentiments and market trends. The complete range of Catch salt & spices has a variety of sprinklers and a diverse range of whole, ground and blended spices. With 63 variants across 6 product categories, it caters to the diverse Indian palate. With new product variants under the brand umbrella and extended product range, there are nearly 150 SKUs for both household and Institutional buyers.

 

 

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About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs. 6500 crores. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations over last eight decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Tansen, Tulsi Saada, Rajnigandha Pearls, The Manu Maharani, Namah and Unitex are some of the leading brands the Group proudly shelters today. Rajnigandha Clove and Tansen Blues are the latest addition to the mouth freshener category. The Group has recently ventured into hard boiled candy segment with Pass Pass Pulse.

DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.

 

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