media-print (1)

Press Releases


Catch Salt & Spices plans aggressive expansion in Uttarakhand Uttrakhand is one of the fastest growing markets for Catch Salt & Spices

Dehradun, November, 2014: Catch salt & spices, one of the premium F&B brands in the country is set to enhance its portfolio, break into newer markets and reach out to a larger segment of consumers, particularly in Uttrakhand, where the brand has grown by approx. 19% over the last financial year . A part of the Rs 4800 crore , DS (Dharampal Satyapal) Group, Catch salt & spices, has established itself enviously in state of Uttarakand, which is  an important and one of the fastest growing markets for the brand. Sourced from the best locations across the sub-continent, ‘Catch’ spices lend its exquisite flavours and tantalizing aromas to every household. These are ground using the unique Low Temperature Grinding (LTG) technology, which prevents the evaporation of volatile & delicate oils from spices, thus retaining the original aroma and wholesome flavour. The potency of the spices are also high as the company follows the “no fillers” practice which gives the consumer the benefit of spices that are pure, giving a wholesome and authentic flavour to the food.  The complete assortment comprises of a variety of sprinklers and a diverse range of whole, ground and blended spices.

Speaking on the occasion, Mr. O P Khanduja, Associate Business Head, DS Spiceco Pvt. Ltd, said “Catch Salt & Spices has shown a growth of about 23% over the last financial year with a turnover of approx Rs 300 cr. Uttrakhand contributes approx 7% to the topline of the brand. In which, the share of Hing is approximately 9%, the Straight Premium category is approximately 7% and of Straights is approximately 7%. We would like to take the Catch brand experience to a new level this year with a strategic 360 approach that will leave a long lasting impression of the brand amongst the consumers. “

A strategic mix of ATL and tailor made BTL initiatives for the region comprising of cookery shows, direct contact programs, fairs & exhibitions has helped brand ‘Catch’ to contribute to the overall growth of the business in the state. Enhanced with a strong channel network of 58 distributors with retail coverage of 4075 and re- launch of fast growing products like Hing, brand Catch aims to penetrate deeper in the northern region with aggressive expansion plan. North is the second largest market for Hing and contributes 27% nationally.

Catch’ endeavors to provide 100% satisfaction to the consumer, thereby creating a special place in their hearts. A campaign 100% Indian Woman Ka Match Sirf Catch”, emphasizes that ‘Catch’ is one of the very few brands that gives 100% satisfaction and matches the expectations of the discerning Indian woman.

The 45 sec TVC highlights the fact that very few things in life give us 100% satisfaction except Catch, a brand that guarantees 100% satisfaction and matches the expectations of the contemporary Indian woman. This campaign features Vidya Balan, who is an ideal example of the multifaceted Indian woman, who successfully juggles different facets of life and still manages to give her best to whatever she does. Similarly, Catch as a brand has always strived to offer the best to the consumers with regards to every aspect of the product. Therefore, celebrating the 100% Indian Woman’s match is the communication platform that Catch focuses on.

Today Catch is the most trusted and premium brand in the F&B category known across the country for its pioneering products of impeccable quality. Since its launch it has expanded its range and is now a preferred household name in the spice industry. With 63 variants across 6 product categories – Sprinklers, Straight spices, blended spices, Straight premium spices, Whole spices and Hing; it  caters to the diverse Indian palate. With new product variants under the brand umbrella and extended product range, there are nearly 150 SKUs for both household and Institutional buyers.

The existing range of Catch,  also has a wide range of beverages from ‘Catch Natural Spring Water’ , ‘Catch Clear’, ‘Catch Spring range’, ‘Catch Club Soda’ , ‘Catch’ Indian Tonic Water and  ‘Catch Ginger Ale’ that have  made a significant impact in the market owing to the brand’s twin hallmarks of unmatched product innovation and quality.

About DS Group

 Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs 4800 crores this year. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations over last eight decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Tansen, Tulsi Saada, The Manu Maharani, Namha  and Unitex are some of the leading brands the Group proudly shelters today.

DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.

In Uttrakhand, DS Group in partnership with Pragya; has launched a livelihood project – KEDAR, which aims to rehabilitate the people impacted in the natural disaster that affected the region. This project will cover the 13 worst hit villages in Kalimath Valley in Rudrapur, which has lost most of its earning members.  The project will focus on is livelihood options such as promotion & improvement of Green house vegetable cultivation, Medicinal plantation, agriculture practices and Apiculture to improve the income level of the disaster affected families.

 

x

You have already rated this recipe!

x

Thanks for rating this recipe!