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Catch Salt & Spices plans aggressive expansion in Uttar Pradesh


Lucknow, 4 December, 2014: Catch salt & spices, a part of the Rs 4800-crore DS Group, has revolutionized the Indian spice industry with its wide range of spices and seasonings. Catch, known as one of the most premium F&B brands in the country, is set to expand its network, enhance its portfolio and break into newer markets. Catch has established itself enviously in state of Uttar Pradesh, which is an important and one of the fastest growing markets for the brand. Sourced from the best locations across the sub-continent, ‘Catch’ spices lend its exquisite flavours and tantalizing aromas to every household. These are ground using the unique Low Temperature Grinding (LTG) technology, which prevents the evaporation of volatile & delicate oils from spices, thus retaining the original aroma and wholesome flavour. The potency of the spices are also high as the company follows the “no fillers” practice which gives the consumer the benefit of spices that are pure, giving a wholesome and authentic flavour to the food.  The complete assortment comprises of a variety of sprinklers and a diverse range of whole, ground and blended spices.

Speaking on the occasion, Mr. O P Khanduja, Associate Business Head, DS Spiceco Pvt. Ltd, said “Catch Salt & Spices has shown a growth of about 23% over the last financial year with a turnover of approx Rs 300 cr. Uttar Pradesh contributes approx 30% to the topline of the brand in which, the share of Blends is approximately 42%, the Straights is approximately 34% and that of Straight Premium category is approximately 15%. We would like to take the Catch brand experience to a new level this year with a strategic 360 approach that will leave a long lasting impression of the brand amongst the consumers.”

A strategic mix of ATL and tailor made BTL activities for UP comprising of Desh Ka Swad, cookery shows, consumer sampling, culinary workshop, fairs & exhibitions has helped to contribute to the overall growth of the business. The brand has robust distribution network in Uttar Pradesh with approx 263 distributors with retail coverage of 22167 and launch of new flavors that cater to the local palate has helped brand ‘Catch’ and contributed to the growth of the business in the region. The brand ‘Catch’ is aiming to penetrate deeper in the northern region with aggressive expansion plan.

‘Catch’ endeavors to provide 100% satisfaction to the consumer, thereby creating a special place in their hearts. A campaign 100% Indian Woman Ka Match Sirf Catch”, emphasizes that ‘Catch’ is one of the very few brands that gives 100% satisfaction and matches the expectations of the discerning Indian woman. This campaign features Vidya Balan, who is an ideal example of the multifaceted Indian woman, who successfully juggles different facets of life and still manages to give her best to whatever she does.

Today Catch is the most trusted and premium brand in the F&B category known across the country for its pioneering products of impeccable quality and constant innovation. Since its launch it has expanded its range and is now a preferred household name in the spice industry. With 63 variants across 6 product categories – Sprinklers, Straight spices, blended spices, Straight premium spices, Whole spices and Hing; it  caters to the diverse Indian palate. With new product variants under the brand umbrella and extended product range, there are nearly 150 SKUs for both household and Institutional buyers.

The existing range of Catch,  also has a wide range of beverages from ‘Catch Natural Spring Water’ , ‘Catch Clear’, ‘Catch Spring range’, ‘Catch Club Soda’ , ‘Catch’ Indian Tonic Water and  ‘Catch Ginger Ale’ that have  made a significant impact in the market owing to the brand’s twin hallmarks of unmatched product innovation and quality.

About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs 4800 crores last year. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations over last eight decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Tansen, Tulsi Saada, The Manu Maharani, Namha and Unitex are some of the leading brands the Group proudly shelters today.

DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment


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