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Catch Salt & Spices plans aggressive expansion in Punjab

Ludhiana 03 April, 2014: A part of the Rs 3300 crore turnover DS (Dharampal Satyapal ) Group, Catch salt & spices, one of the most premium F&B brands in the country is set to expand its network, enhance its portfolio and break into newer markets. Sourced from the best locations across the sub-continent, ‘Catch’ spices lend its exquisite flavours and tantalizing aromas to every household. Catch spices are ground using the unique Low Temperature Grinding (LTG) technology, which prevents the evaporation of volatile & delicate oils from spices, thus retaining the original aroma and wholesome flavour. The potency of the spices are also high as the company follows the “no fillers” practice which gives the consumer the benefit of spices that are pure, giving a wholesome and authentic flavour to the food.  The complete assortment comprises of a variety of sprinklers and a diverse range of whole, ground and blended spices.

The state of Punjab is an important market for the brand, contributing approx 11% to the total spice business in 2013-14. A strategic mix of ATL and BTL activities comprising of road shows, mall activations, consumer sampling, direct contact programs, fairs & exhibitions, in-store promotion; enhanced distribution network and launch of new flavors that cater to the local palate has helped brand ‘Catch’ and contributed to the growth of the business in the region. The brand Catch is aiming to penetrate deeper in the northern region with aggressive expansion plan.

Speaking on the occasion, Mr. O P Khanduja, Associate Business Head, DS Spiceco Pvt. Ltd, said “Catch Salt & Spices has shown a growth of about 23% over the last financial year with a turnover of approx Rs 300 cr. The brand has robust distribution network in Punjab with approx 150 distributors and 3 CSA’s. The plan is to further increase this number to around 165 distributors.  We would like to take the Catch brand experience to a new level this year with a strategic 360 approach that will leave a long lasting impression of the brand amongst the consumers. “

Catch’ endeavors to provide 100% satisfaction to the consumer, thereby creating a special place in their hearts. A new campaign 100% Indian Woman Ka Match Sirf Catch” has been launched emphasizing on the fact that ‘Catch’ is one of the very few brands that gives 100% satisfaction and matches the expectations of the discerning Indian woman.

The 45 sec TVC highlights the fact that very few things in life give us 100% satisfaction except Catch, a brand that guarantees 100% satisfaction and matches the expectations of the contemporary Indian woman. This campaign features Vidya Balan, who is an ideal example of the multifaceted Indian woman, who successfully juggles different facets of life and still manages to give her best to whatever she does. Similarly, Catch as a brand has always strived to offer the best to the consumers with regards to every aspect of the product. Therefore, celebrating the 100% Indian Woman’s match is the communication platform that Catch focuses on.

Further expanding its reach, ‘Catch’ has launched an international range of seasonings and flavoured salts- ‘Catch Miniz’, developed with recipes sourced from across the world. ‘Catch ‘Miniz’, available in 9in 1 pack, is a premium product offering in portable and user friendly packaging which can be used at home, outside and during travel. The product will soon be launched in Ludhiana.

Today Catch is the most trusted and premium brand in the F&B category known across the country for its pioneering products of impeccable quality. Since its launch it has expanded its range and is now a preferred household name in the spice industry. With 63 variants across 6 product categories – Sprinklers, Straight spices, blended spices, Straight premium spices, Whole spices and Hing; it  caters to the diverse Indian palate. With new product variants under the brand umbrella and extended product range, there are nearly 150 SKUs for both household and Institutional buyers.

The existing range of Catch,  also has a wide range of beverages from ‘Catch Natural Spring Water’ , ‘Catch Clear’, ‘Catch Spring range’, ‘Catch Club Soda’ , ‘Catch’ Indian Tonic Water and  ‘Catch Ginger Ale’ that have  made a significant impact in the market owing to the brand’s twin hallmarks of unmatched product innovation and quality. The health and lifestyle beverages are made from natural spring water. ‘Catch’ is the only bottled water in India which has been tested and certified to comply with Food & Drug Administration (US) Code of Federal Regulations by NSF International-USA. Catch also has 100% pure vegetarian silver and gold foils that form a part of the Catch basket.

ABOUT DS: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs 3300 crores this year. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The most recent forays have been the Group’s entry into the Dairy, Confectionary and Powdered Beverages businesses.  DS Group is committed towards premium quality products & credited with several innovations over last eight decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Yomil- the one minute shake, Dairymax, Ksheer, Meetha Mazaa, Tulsi, Pass Pass, Rajnigandha, Tansen, Tulsi Saada, The Manu Maharani and Unitex are some of the leading brands the Group proudly shelters today.

DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes ranging from education to health to safe drinking water and making tribal and ethnic communities self reliant; are on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.


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