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‘Catch’ Salt & Spices grows consistently Catch Salt & Spices grows by 33% Presents a series of new products

Catch Salt & Spices, a part of the Rs 6500 crore DS Group is among the topmost premium F&B brands of the country today. The  Group  marked its debut in the spices category with the launch of revolutionary Tabletop Salt & Pepper Sprinklers in 1987 and today Catch is a preferred household name in the spice industry. Catch Spices has built up strong brand equity over the years through its constant emphasis on superior quality, innovation and its ability to understand the consumer sentiments and market trends.

DS Spiceco Pvt. Ltd, has been showing a consistent growth over the last few years. It has shown an overall growth of about 33% at a turnover of Rs. 400 crores in the Financial year ending March 15 over the financial year 2013-14.

The total sales of Punjab were approx Rs. 45.63 cr in FY 14-15, showing an overall growth of 22.27% over the last financial year. The Catch blends are growing the fastest followed by straights in the state of Punjab.  Additionally, Punjab has also been growing volume wise at 63% in the sachet sales segment, thus making it fastest growing state in Sachets segment of Catch Salt & Spices portfolio.

Furthermore,  the total sales for the state of Himachal Pradesh has been approx Rs 8.33 cr in FY 14-15, showing an overall growth of 21.78% over the last financial year and that for Haryana has been approx Rs 43.98 cr in FY 14-15, showing an overall growth of 26.71% over the last financial year. Catch promises to take the brand experience to a new level in the current year, with a strategic 360 degree approach that will leave a long lasting impression of the brand amongst the consumers.

A strategic mix of ATL with Print, Television & radio advertising and BTL activities like branding outlets across  Punjab with specific focus on discovery outlets, wall painting in the interiors of  Punjab, OOH branding, Dhaba Branding, Kitty Parties and Cookery classes will enhance the Catch brand experience this year and will  contribute to the growth of the business in the region.

Catch has recently introduced three new and exciting products with a focus on North India; Catch Paani Poori Masala, Catch Tea Masala and Catch Tandoori Chicken Masala are for food lovers who want to try their favourite dishes in the convenience of their own kitchens. The products are a combination of various fresh, aromatic spices, perfectly blended and packaged to give the right taste.

Catch spices, known for their matchless product quality are sourced from the best locations across the sub-continent and ground using the unique state-of-the-art Low Temperature Grinding (LTG) technology, which prevents the evaporation of volatile & delicate oils from spices. Catch Spices thus retain the original aroma and wholesome flavour of authentic spices. Catch Spices are packed in food grade metal-lined cartons, flexible laminates and convenient composite cans available in a variety of pack sizes, lending exquisite flavours and tantalizing aromas to every kitchen across the

 

nation. The complete range of Catch salt & spices has a variety of sprinklers and a diverse range of whole, ground and blended spices. With 75 products and 180 SKUs across 6 product categories, it caters to the diverse Indian palate.

The existing range of Catch,  also has a wide range of beverages from ‘Catch Natural Spring Water’ , ‘Catch Clear’, ‘Catch Spring range’, ‘Catch Club Soda’ , ‘Catch’ Indian Tonic Water and  ‘Catch Ginger Ale’ that have  made a significant impact in the market owing to the brand’s twin hallmarks of unmatched product innovation and quality.

 

About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs. 6500 crores. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations over last eight decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Tansen, Tulsi Saada, Rajnigandha Pearls, The Manu Maharani, Namah and Unitex are some of the leading brands the Group proudly shelters today. Rajnigandha Clove and Tansen Blues are the latest addition to the mouth freshener category. The Group has recently ventured into hard boiled candy segment with Pass Pass Pulse.

DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.

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